Adobe Analytics Challenge 2021

About Challenge :

For more than 15 years, the Adobe Analytics Challenge has been hosted and limited to students in North America. This year we are excited to announce that we will be opening the competition on a global scale.

The Adobe Analytics Challenge is a unique analytics-focused business case competition where university students are given the opportunity to use Adobe's industry-leading analytics products and access to real-world data from leading organizations such as Nike, Major League Baseball, T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast, Overstock.com, Backcountry.com, Sony PlayStation, and MGM Resort International.

Over the years, Adobe has hired more than 50 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data‑driven talent.

Eligibility Criteria :

• Candidate should have Bachelor's or Master's degree.
• Candidate graduating in any 2022, 2023, 2024 year can register.
• Candidate should be from any branch can register.
• Candidate should be undergraduate or graduate in full-time academic.

Registration & Training :

Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on this site. Once you’re registered, you'll be given access to Adobe Analytics and customer partner’s data. Your team will be invited to join a two-hour live training session (optional but recommended).

The training session will be recorded in case you have a scheduling conflict. After the training session, you'll be given access to Adobe Analytics and the customer partner's data.

You are not eligible for this competition if you meet any of the following conditions :

• Candidate is a part-time student.
• Candidate is already graduated from your academic program.
• Candidate participated in this competition in the past and won a cash prize.
• Candidate work or have worked for Adobe as an employee, intern, or contractor.

Competition Rules :

• Teams consist of 1-3 students currently enrolled in a full-time academic undergraduate or graduate program.All team members must be from the same university.
• All team members must be from the same university.
• All students must register and sign a non-disclosure agreement.
• All teams need a faculty mentor who is currently employed by their same university (this includes adjunct professors).
• All submissions and presentations must be delivered in English.
• Individual countries may require additional conditions to participate - please read Official Rules for more information
• You may consult published works in the field of digital analytics and solicit help from your faculty mentor.
• You may not make contact with employees of Adobe or the customer partner during the competition.
• You may not consult with or solicit help from Adobe employees or contractors, students who are not on your team, or other outside professionals.